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Vision:
To be Canada’s pre-eminent Jazz station and an essential broadcaster of Jazz music in all its various forms, enriching the cultural, educational and community experience of our listening audience
Mission:
to bring the world of jazz to our listeners;
to showcase Canadian jazz talent;
to partner with and support those who teach, train and develop talent and students of the genre
to develop jazz in Canada through information, education and entertainment
Our Programs
Inform:
our listeners by promoting and exploring jazz music’s rich diversity and by showcasing Canadian talent
the jazz community with events, news and development in the world of jazz
our donors, advertising partners and other funding sources of our initiatives and programs that ensure we maintain a healthy financial base of operations.
Educate
young musicians through partnerships with institutions, who teach, train and develop talent
our communities by bringing music and musicians to schools
our listeners about the genre, the history and local and national jazz talent
Entertain
by continuing and expanding our tradition of live concerts
by making great jazz available to everyone through broadcast, live performance and community outreach
by using modern cost-effective technology to reach our global audience
by ensuring our on-air presenters will be as diverse as the jazz we play
Values:
We will respect our charitable status, and recognize the value of our listener contributions.
With our limited advertising and the pursuit of corporate sponsorships, we value the importance of maintaining a healthy financial base of operations.
Therefore we always will operate in a way that is responsive both to our internal staff & board, as well as our listeners and contributors. |
"Hi, I'm Bill McBirnie. As some of you know, I’m a jazz flautist; but, as you all should know, I am also a staunch supporter of JAZZ.FM91. 
